On Demand Webinar

From Concept to Market: Comprehensive Market Access Strategies for Medical Device Software

Learn how to launch your Medical Device Software successfully with expert insights on market access and commercialization strategies.

Medical Devices

On Demand

60 min

Medical Devices

English

Contents

Chapters

00:00Introduction
03:07What will be covered in the different sessions
06:01Agenda
06:57Introduction to MDSW and market importance
08:50Mapping the customer journey
17:06Driving market adoption
20:21Pricing & reimbursement in the EU
26:05Commercialization and go-to-market strategies
40:53Q&A

This webinar will guide you through the essential steps of market access, effective commercialization strategies, and all the critical factors needed for a successful MDSW product launch.

Whether you’re a seasoned professional or new to the field, this session will provide you with the knowledge and tools to make your MDSW vision a reality.

Don’t miss out on this opportunity to elevate your product’s market presence!

What you'll learn

Identify your market segments
Customer journey mapping
Market adoption drivers
Pricing and reimbursement insights

Learn from the best

Speakers

Join us as our expert speaker shares valuable insights and practical knowledge drawn from extensive industry experience.

Steven Van Hove

Senior Consultant Business & Communications

Steven Van Hove brings over 20 years of hands-on experience in the life sciences. Currently a Senior Commercialization Consultant and Business Strategist at QbD Group, Steven excels in driving commercial strategy, improving operations, and coaching teams to unlock their full potential. He holds a Master of Science in Bio-engineering and his career spans leadership roles in sales, marketing, customer care and customer experience where he consistently delivered impactful results across EMEA and global markets. A strategic thinker and adaptive communicator, Steven is passionate about leveraging technology to elevate commercial operations.

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