From Concept to Market: Comprehensive Market Access Strategies for Medical Device Software
This webinar will guide you through the essential steps of market access, effective commercialization strategies, and all the critical factors needed for a successful Medical Device Software (MDSW) product launch.
Whether you’re a seasoned professional or new to the field, this session will provide you with the knowledge and tools to make your MDSW vision a reality.
Agenda
00:00 – Introduction
03:07 – What will be covered in the different sessions
06:01 – Agenda
06:57 – Introduction to MDSW and market importance
08:50 – Mapping the customer journey
17:06 – Driving market adoption
20:21 – Pricing & reimbursement in the EU
26:05 – Commercialization and go-to-market strategies
40:53 – Q&A
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Speaker
Steven Van Hove
Steven Van Hove brings over 20 years of hands-on experience in the life sciences. Currently a Senior Commercialization Consultant and Business Strategist at QbD Group, Steven excels in driving commercial strategy, improving operations, and coaching teams to unlock their full potential.
He holds a Master of Science in Bio-engineering and his career spans leadership roles in sales, marketing, customer care and customer experience where he consistently delivered impactful results across EMEA and global markets. A strategic thinker and adaptive communicator, Steven is passionate about leveraging technology to elevate commercial operations.