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From Concept to Market: Comprehensive Market Access Strategies for Medical Device Software

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On demand
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1h
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Medical Devices
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English

This webinar will guide you through the essential steps of market access, effective commercialization strategies, and all the critical factors needed for a successful Medical Device Software (MDSW) product launch.

 

Whether you’re a seasoned professional or new to the field, this session will provide you with the knowledge and tools to make your MDSW vision a reality. 

 

Agenda

00:00 – Introduction
03:07 – What will be covered in the different sessions
06:01 – Agenda
06:57 – Introduction to MDSW and market importance
08:50 – Mapping the customer journey
17:06 – Driving market adoption
20:21 – Pricing & reimbursement in the EU
26:05 – Commercialization and go-to-market strategies
40:53 – Q&A

Webinar - Comprehensive Market Access Strategies for Medical Device Software - QbD Group (2)

Speaker

Steven Van Hove

Senior Consultant Business & Communications

Steven Van Hove brings over 20 years of hands-on experience in the life sciences. Currently a Senior Commercialization Consultant and Business Strategist at QbD Group, Steven excels in driving commercial strategy, improving operations, and coaching teams to unlock their full potential.

He holds a Master of Science in Bio-engineering and his career spans leadership roles in sales, marketing, customer care and customer experience where he consistently delivered impactful results across EMEA and global markets. A strategic thinker and adaptive communicator, Steven is passionate about leveraging technology to elevate commercial operations.

We share the latest news

Staying on top of the latest in the life science industry can be a daunting task. This newsletter will keep you up-to-date with the latest news, blogs and webinars so you can keep ahead of the curve.
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